Susan Shoer's Site

Lives in Florida. Writes everywhere.
Journalist. Storyteller. Author. Writer. Video Producer. Creative Director. Oh yeah, and Real Estate Agent. We learn and retain information through engaging stories. Whether I'm creating content for corporate clients, fiction readers, or listing a home, the rules are the same. Tell stories that make people care, make them feel, and motivate them to action. Something I've been doing my entire career.

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THINGS I DO

WEB COPY
Good words. Fewer words. More impact. Whatever message you want to convey on your site, I'll find the best way of saying it.
CONTENT MARKETING
I'll help you craft an editorial strategy and brand voice. I'll also write engaging content that will help your site rank for relevant keywords.
STORYTELLING
Every brand and company is different but not everyone can simply convey that. I'll use storytelling techniques to convey your unique selling point to customers and clients.
REAL ESTATE
Bringing my background in marketing and journalism, and my experience as a home stager and on-site home manager for on-the-market properties, to this innovative South Florida real estate company. I work with buyers and sellers, leveraging my empathetic listening skills, insightful understanding of the connection between personal satisfaction and finding the right home, and knowledge of the financial and investment aspects of home buying and selling.
My work

There Was No Telling
Author

What happens when long-held family secrets about affairs, adoption, and artificial insemination are revealed through DNA tests? THERE WAS NO TELLING how people would react when they learned the truth...or when their deceptions came to light.

Creative Word & Image
Founder & Creative Director
CWI's brings our passion for writing, journalism, and storytelling to the corporate world. We focus on delivering strategic messaging and content that connects with audiences through video, social and digital media, and targeted marketing, inspiring people to take action. We're not a traditional agency. In many cases, CWI operates as a seamless extension of a company's in house team.
CNN
Producer

As part of the team that was brought to Atlanta by Ted Turner to help start a 24 hour headline news network, just a year after he founded Cable News Network, I had a once in a lifetime opportunity to participate in setting the direction for the broadcast news industry. I was an overnight producer heading up a production team that was responsible for two hour-long national newscasts at CNN2, later called CNN Headline News and then years later, HLN! I also created and did voiceovers for news packages.
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